Patient Care Guide
Social Media Management
Facebook (organic & paid)
Google Ads & SEO
Patient Care Guide came to us as a start-up looking for marketing help, specifically in the areas of social media, Google Ads, SEO, and copywriting. We sat down and analyzed the owner's goals for the company and overall marketing objectives to create a plan of action based on the target audiences.
After nailing down the social platforms that would be effective for the audience, we created a content calendar for each platform for each month.
Once the content calendar was nailed down, we got to work on creating content that could be used across platforms as an organic reach.
We then moved on to paid content and planned out monthly ads for the different target markets across Facebook and Google. This entailed setting up the that target audiences in Google and Facebook ads manager, coming up with the creative for the ads, as well as daily monitoring of budgets and results.
Overall, between organic and paid content management, the client was able to drive 75% more traffic to their website than before relying on DP for content. In addition, their conversion rate to customers increased by double.